Getting positive customer reviews on Google is one of the best and most effective ways to improve your exposure and visibility online.
Search engines like Google are smart enough to know that if customers are responding positively to your business then, logically, your website should appear more prominently in search.
However, getting a customer review isn’t as easy as it could be, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (cringe) create a new account.
Today’s post is going to introduce you to a couple online tools that you can use to make it easier for you to get more Google reviews.
Google Review Link Generators
To use, type in the name of your business and the business city or postal code. The Google Review Link Generator will then go out and find your business’s Google ID and subsequently return a series of URLs you can simply copy and paste into your website as a link.
When a customer clicks the link, they will be directed to a google review window that allows them to start typing a review almost immediately. This is the most direct and easiest way for customers to leave a Google review because it removes much of the hassle of writing a review from the customer.
WhiteSpark’s Google Review Link Generator
Additionally, WhiteSpark, a company that focuses on local SEO, offers a free tool that does the same thing but provides you with some extra goodness.
Head over to https://whitespark.ca/google-review-link-generator/ and enter your business location on the map. Grab the goo.gl link that’s generated and paste it into your website as before.
What’s a goo.gl link? It looks like this: http://goo.gl/1KEUsJ. It’s a URL that has been shortened.
What’s neat about this link, specifically, is that if you add
.info onto the end of it, you get to see interesting link analytics. This includes statistics on the number of clicks the link has received, from what country the click came from, what browser and platform the user is using, and so on.
Check out link analytics for the example on this page by clicking here.
How to Implement this link into your Website
A link is a link is a link, after all, so ultimately, how and where you choose to implement this link is up to you.
Personally, however, I find it’s effective to link the Review Generator to an image.
So open up your favorite browser and google “Google Review”. Then navigate to the image tab:
Pick your favorite image and save it to your computer somewhere. Note that you should only select images that are royalty-free unless you plan to credit the author somewhere.
For this demonstration I’ve gone with this one:
Now on the page where you want this link to appear, simply create an anchor or
<a> tag that wraps around this image. For the destination or
href of the link, use one of the links from the Google Link Review Generators above.
Here’s what the code will look like if I’m using the Link Generator from WhiteSpark and the image I selected above.
<a href="http://goo.gl/1KEUsJ" target="_blank"> <img src="https://peakwebsites.ca/wp-content/uploads/2017/11/google-review-image.png" /> </a>
href above is for my website. You will need to replace it with your own unique, generated URL. The
target="_blank" makes the link open in a new browser tab.
Try out the Google Link Review Generator for yourself by clicking on this image – feel free to leave a review for me 😉
And there you have it! We’ve just made it a heck of a lot easier for site visitors to leave a Google Review!
Thanks for reading!