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Ranking for your most valuable keywords is critical for being found online – and we can help!
Odds are you found us because we were on the first page of Google for SEO Victoria BC. That wasn’t an accident.
The vast majority of online experiences start with a Google search. From there, most people don’t bother scrolling past the first page of search results, with the top 5 organic results receiving the lion’s share of traffic and clicks.
If you’re a local business trying to gain more leads and visibility online, you’ll quickly understand why ranking on the first page of Google is so important, and why investing in good SEO is one of the best things you can do for your business long-term.
There’s an old joke in the digital marketing world that goes “‘if you ever want to hide a dead, the best place to do it is on the 2nd page of Google’. A little morbid, but it’s true. If you’re not ranking on the first page of Google, you’re practically invisible!
We know what it takes to rank local businesses high up in search engines. Peak Websites can help you win the SEO game with tried-and-true SEO strategies that will help your business rank on the first page of Google.
Before we even start changing tweaking code or changing things on your website, we take some time to get to know you and your business. Only by first understanding who you are and what’s most valuable to you can we begin to put together a strategy that will have the best chance of succeeding.
Once we’ve established that we’re the best fit for your business, we begin by creating a benchmark of where you currently are. This comes in the form of a full SEO audit, including your website, keywords, and competitors. By gaining insight into where the business currently is, we can best figure out what needs to be addressed first and go from there.
While conducting our audit, we’ll take into account which keywords you’re currently ranking for as well as discover new keywords that you should be ranking for in order to drive optimal search engine results. We’ll put together a content plan and create keyword-optimized content to add to your website over the weeks and months to come.
After an initial audit, we then know what needs to be addressed and, more often than not, most of this work revolves around your website. We need to ensure that your website is performing at a high level and providing a great user experience for visitors and potential customers as well as being optimized for maximum search visibility.
Once the website and its content are optimized for an optimal user experience and more search traffic, we then look to build your website's reputation off-page by developing a robust backlink profile for your business around the web and using social to drive more engagement and social signals back to your website.
We track everything from keyword rankings and traffic volume to website speed and backlinks. Tracking enables us to know if we are on track and where we need to course correct in order to stay on target. Each month, we share a full report with our clients as to the progress of our SEO campaign.
It’s vital for the growth of your business to understand how you’re performing online. That’s why each month we provide a detailed analysis and report of the growth and health of our SEO campaign. This allows for greater flexibility and growth for the business as we can communicate what’s having an effect on their business online.
Obsessed with your Success
We know that we only look good if we're getting results for our clients. That's why we don't stop until we're meeting and exceeding our targets!
Tight Focus on our Clients
We're a small outfit at Peak Websites and choose to only work with a small set of clients at any one time. That means we are always responsive and available to our clients in a pinch, when they need us.
Because we don't have the overhead of a large agency, we're able to offer our clients better pricing for our services and that's money that stays in your pockets.
Just enter your details and we'll reach out to you within a few days with your report.
SEO, short for Search Engine Optimization, is the practice of ranking highly in the organic search results for keywords that are relevant to your business. If done right, your website or pages of your website will appear in the organic search results section of the search engine results page (SERPs) of search engines like Google, Bing, and Yahoo.
Effective SEO is achieved by optimizing your website and its content to be the preferred result of search engines like Google for certain keywords or keyword groups that are valuable to your target audience and relevant to your business. You wouldn’t want to rank highly for just any keyword but only the keywords that drive the most relevant traffic to your website where you can convert visitors into customers.
Google, and other search engines, strive to provide their users with the best possible result to match the user’s search query. SEO, in short, is positioning your website to be the best choice in the eyes of Google for the keywords that matter most to your business.
The short answer: yes. Over 50% of a site’s traffic comes from organic search whereas paid ads only account for about 15%. So it doesn’t matter if you’re a national chain or a small local business, caring about SEO has a big impact on your visibility online and the amount of traffic your website will receive.
If you have a website and would like to be found organically online, without paying for every click with pay-per-click (PPC) advertising, then SEO is how you do that. While increasing ones SEO does carry with it an investment in time and money, ranking on the first page of Google means 24/7 visibility online for months or years to come.
While you could pay for clicks by advertising on search engines, this strategically only works when you are paying for the ads. Once you stop, then you’re removed from the search results page and back at square one. Paying for ads does not help your SEO though it can help spread awareness of your business. SEO, however, is much more durable and sustainable, and can produce long term visibility for your business online.
SEO has to do with organic search results, not paid listing. In that way, each search engine uses an algorithm to decipher and decide how to rank pages and what pages should rank the highest based on many factors. Google alone uses over 200 ranking factors when deciding which website pages should rank highest in search results.
Some of the most critical factors include relevancy - how relevant a website is to a particular search query. Another important factor is the trust and authority of a website. That is, is the website reputable and can it be trusted or is it a low-quality spammy website that is likely to provide the user with a bad user experience.
These and many more factors combine to produce the top organic search results. SEO is the process of improving and optimizing these factors over time in order to be considered the most relevant and authoritative result for a given search query.
It’s likely that your website is ranking on Google but you’re not on the first page (or maybe even the 2nd or 3rd..) so it appears that you’re not ranking at all. This could be for a number of reasons but the most likely answer is that your website isn’t optimized well.
For instance, your content may be lacking the proper optimization in order to be correctly understood by Google’s crawl-bots, so Google and other search engines may not know what to rank you for.
It could be that your content isn’t particularly special or useful and other websites are doing a better job of providing visitors with a valuable and useful user experience (Google knows how people engage with websites and use this as one of their ranking factors).
Additionally, it could be that your website does not have enough authority in your niche to compete against other websites that are already ranking well and have already invested in their SEO strategy.
There are also technical reasons that your website may not be ranking such as your site being blocked from being crawled, which you’ll need to investigate or enlist the help of an experienced SEO.
None of this to say that you can’t turn this around and make it to the first page but it will require that you take a good, honest look at your SEO strategy and consider making an investment in improving it.
The answer to this question is always: it depends. The reason for this is due to many different factors including the type of business website you have and the type of keywords you want to rank for. Typically, the more competitive a keyword, the more difficult it will be to rank on the first page of Google for it. This is especially true if you have a young or brand new website with little or no domain authority.
Typically, it can take 6 months to a year to rank for more average competition keywords while ranking locally for electricians in [location] could take only a few months. Trying to rank for highly competitive keywords, like laptops can potentially take years. It really depends on the strength of your website’s SEO and the market that you’re competing in.
Based on how Google’s ranking algorithm currently works, you have to earn your spot at the top and this requires following best practices, creating a great user experience for your visitors, and building up your authority online by sticking to your strategy and being consistent in providing good value to visitors of your website.
Deciding on whether to invest in pay-per-click ads versus investing in an SEO strategy typically depends on long and short term goals of the business and what their online marketing budget is.
In any case, it’s a good idea to balance various marketing channels so as to not be reliant on any one source of traffic. When it comes to generating more leads and traffic for local business, it’s recommended to use a multi-prong approach including a mixture of SEO and PPC ads.
Since organic search results tend to drive the greatest amount of site traffic versus paid ads, a balance weighted in favor of SEO should be considered while at the same time, PPC ads can be used strategically to further drive traffic and brand engagement.