Improved SEO = Higher Rankings in Search
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website for the keywords you want to rank for in search results.
Every time somebody does a search online, Google (or Bing) goes into their index of websites and looks for the best result to show its customers.
How they determine the best result is based on several factors – and that’s where SEO comes in.
By addressing the different areas of a website, through the lens of SEO, one can significantly improve your chances of ranking highly for the desired keywords