Local SEO - Victoria BC

Local SEO Services for businesses in Victoria and beyond

What is Local SEO?

It’s no mystery that consumers rely on the internet more than ever in determining where to shop. In fact, 97% of users searched online to find a local business.

Local SEO is optimizing a website for search engines on a local level. That is, with a focus on where the business operates on a local level. 

For business in Victoria, it means improving one’s rankings and search visibility for searches based on local Victoria businesses.

If you’re a local business, whether in Victoria or another city, and you cater primarily to customers on a local level, then local SEO is for you.

Want to find out how your website stacks up right away? Just put your website and email into the form to the right and we’ll get back to you with a free SEO audit and set up a free 30-minute consultation to discuss your custom SEO strategy!

Does your website need a refresh? Check out our WordPress Web Design service.

FREE Website SEO Audit

Want to know how your website stacks up?

Fill in your details below and receive a complete SEO audit of your website including technical SEO issues and current keyword rankings.

Why is Local SEO Important?

Local SEO is hugely important for local businesses.

Here’s why:

A recent study determined that 46% of all searches done on the internet have a local intent. That’s almost half of all online searches!

What’s more is that 28% of local searches lead to sales.

Graphic showing that 28% of local searches lead to sales

So for local businesses that are optimizing for local search, they are likely seeing a great deal more traffic and exposure than those that don’t.

Local SEO Benefits

Local SEO has a host of other benefits that can help drive your business growth, including:

Investing in local SEO means investing in the growth of your business, and with so many benefits to drive business growth, it’s hard to ignore the importance of search engine optimization on a local level.

They’re invested. Peak Websites cares about my business’ success.
Sheila Hamilton, Owner, Sheila Hamilton Movement Garden
Sheila Hamilton
Owner, Sheila Hamilton Movement Garden

How Does Local SEO work?

Local SEO works a lot like normal SEO except that it uses a slightly different set of factors to determine rankings.

More specifically, Google takes into account:

  • Where the person is searching from
  • The searcher’s history of previous searches.
  • The time of day
  • Quality and quantity of NAP citations (Name, Address, Phone) for the business
  • The business’s Google My Business profile and activity
  • The quantity and quality of online reviews for the business
  • Keywords used in online reviews
  • Number of checks-in at the local business
  • And much more

While it can seem overwhelming, thankfully, a lot of the same principles of regular organic SEO apply, such as having a fast and mobile friendly website, ensuring website pages are properly optimized for the right keywords, and that the website can be easily crawled by Google.

What's Included in our Local SEO Packages?

Our SEO packages contain an array of services designed to augment any businesses search rankings and search visibility. There are no contracts and service goes month to month.

While many of the areas of SEO are the same, each SEO strategy is tailored to each business’s specific needs. That means we don’t take a cookie-cutter approach with our SEO. Instead, we make sure to understand the business’s vision and their unique qualities in order to craft a customized SEO plan designed to generate results.

Customized SEO Plan & Reporting

An SEO Stategy unique to your business
  • Tailored SEO Strategy
  • Keyword Research
  • Rank Tracking
  • Competitor Analysis
  • Backlink Building
  • Monthly Reports

Local SEO Optimization

SEO with a local approach
  • Google My Business Profile Optimization
  • Local & Industry Citation Creation & Clean-Up
  • Google Analytics Setup and Tracking
  • Google Search Console Setup
  • Google My Business Postings
  • Social Media Postings

On-Page & Off-Page SEO

A complete SEO Strategy
  • Complete Website Audit
  • Technical SEO
  • On-Page SEO Optimization
  • Local Schema Markup
  • Website Speed Optimization
  • Targeted Content Creation

Looking for more? We offer complete website maintenance including security and backups (WordPress websites only). Check out Website Maintenance Services.

Why Work with Peak Websites?

Customized Solutions

We are not a cookie-cutter marketing agency. Rather, we get to know you and what’s most important for your business so that we can deliver customized solutions that make a difference.

Attention to Detail

We are sticklers about making sure things are done right and to the highest standards. When you work with us, you can ensure that we’ll bring that extra care and attention to your project.

Satisfaction Guaranteed

At the end of the day, we’re in the business of you – making sure you’re satisfied with service you’re getting. We go the extra mile to make sure you are happy that you chose to work with us.


The amount of time it takes to see results can vary from industry to industry based on the degree and density of the competition but in general, we’re confident we can produce tangible results within 3-6 months.

Afterwards, with continued effort, there is a compounding effect that takes over that can produce exponentially greater results.

The short answer is ‘Yes’, but it may take longer to see results and will require time and effort to learn the ins and outs of local SEO and SEO in general. If you have the time and impetus to do it, you should give it a try! Otherwise, it might make more sense to hire an SEO company with years of experience to handle it for you.

Local SEO will benefit any business that serves a local population, whether in-person or virtually, and wants to be found online in the geographic area that they operate.

SEO and digital marketing are two sides of the same coin – but they are not the same.

SEO takes a bottom-up approach, working to increase rankings organically, while paid ads take a top-down approach, wherein you pay for exposure at the top of page one.

The main difference between Local SEO and Paid Ads is their staying power: where paid ads disappear as soon as you stop paying for them, SEO remains months or years after being worked on.

Paid ads are ethereal. SEO is long-lasting.

While we’re confident that we can improve your rankings and visibility in search, any company that guarantees results should be viewed with skepticism.

We craft a custom SEO strategy tailored to your business and follow White-hat SEO best practices. All of our work is tracked and made available to you in a monthly report so you can see the progress being made for yourself.

Ready for More Search Visibility & Traffic

Put your info in the form below and we’ll get back to you with a plan of action!