Why is Local SEO Important?
Local SEO is hugely important for local businesses.
Here’s why:
A recent study determined that 46% of all searches done on the internet have a local intent. That’s almost half of all online searches!
![](https://mlcvpafoe7y1.i.optimole.com/cb:AIwY~5f39f/w:auto/h:auto/q:mauto/f:best/ig:avif/https://peakwebsites.ca/wp-content/uploads/2022/10/46-of-searches-have-local-intent-e1665686705833.png)
What’s more is that 28% of local searches lead to sales.
![Graphic showing that 28% of local searches lead to sales](https://mlcvpafoe7y1.i.optimole.com/cb:AIwY~5f39f/w:auto/h:auto/q:mauto/f:best/ig:avif/https://peakwebsites.ca/wp-content/uploads/2022/10/28-of-local-searches-lead-to-sales-e1665686630146.png)
So for local businesses that are optimizing for local search, they are likely seeing a great deal more traffic and exposure than those that don’t.