SEO in 2018: Know the Trends and Stay Ahead of the Curve

2018 is rapidly approaching and, from what I can tell, things are about to change BIG TIME on the SEO front.

Today, I’m here to walk you through what’s making waves in the SEO world as well as giving practical tips and techniques you can easily implement right away to make sure you don’t fall behind.

Here’s what we’re going to cover in this article:

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5 Ways to Improve Your Google Ranking in 2017

Five ways to improve your Google ranking in 2017

SEO is not what it used to be.

After numerous algorithm updates and the introduction of RankBrain as a ranking factor, Google is changing the way it answers our questions.

Today, improving your Google ranking is less about keywords and more about content.

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How Customer Reviews Affect SEO (and Your Bottom Line)

Blog post: How customer reviews affect SEO

Reviews play a big role in the decisions people make online every day.

They help people to decide what product to buy, which hotel to stay at, where the best Greek restaurant in the city is, what movie to see.

The list goes on and on.

But did you know that customer reviews impact your SEO?

More than that, reviews can affect how consumers interact with and think about your business.

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How to Get More Google Reviews

How to get more Google reviews

Getting positive customer reviews on Google is one of the best and most effective ways to improve your exposure and visibility online.

Search engines like Google are smart enough to know that if customers are responding positively to your business then, logically, your website should appear more prominently in search.

However, getting a customer review isn’t as easy as it could be, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (cringe) create a new account.

Today’s post is going to introduce you to a couple online tools that you can use to make it easier for you to get more Google reviews.

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New Email Scam in 2017 – And How to Spot It!

The other day I received a nervous call from one of my clients: “my email has been hacked“.

Apparently, someone had hacked into my client’s account and sent an email to the organization’s registrar requesting financial information. For context, my client is the president of the organization (keep reading to learn why this is important).

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How Google Works (in 3-minutes)

Today I want to share with you a short video (only about 3 minutes!) about how a Search Engine works.

After watching it, you’ll have a basic, technical explanation of how Search Engines discover and index your website.

Understanding how search engines work will give anybody with an interest in Seach Engine Optimization a better sense of how SEO works and a better idea of what to expect when doing SEO on their own site.

Check it out:

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Using the site: Operator on Google

Using the site: operator on Google

As mentioned in my post Cashing-In on Long-Tail Keywords, I am going to share with you a simple little trick you can use to quickly identify if a particular keyword phrase exists on your website.

This is important if you want to rank for a keyword and need to see if your webpage contains it.

After learning this technique, you will be able to quickly find out if you are using the keywords that you’d like to be found on Google for.

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