Why Your Business Needs A Website

There’s no question in my mind that today’s world is online.

More and more people every day use the internet to shop, find answers to their questions, connect on social media, and discover products and services that make their lives easier.

Consider this: more than half of the world’s population is online. Additionally, 1-in-5 internet users shopped online in the last 30 days.

So the question is: is your business online?

If you’re a business owner and you don’t have a website, or you are not sure why your business needs a website, then you should probably read this.

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How Customer Reviews Affect SEO (and Your Bottom Line)

how customer reviews affect SEO and your bottom line

Reviews play a big role in the decisions people make online every day.

They help people to decide what product to buy, which hotel to stay at, where the best Greek restaurant in the city is, what movie to see.

The list goes on and on.

But did you know that customer reviews impact your SEO?

More than that, reviews can affect how consumers interact with and think about your business.

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How to Get More Google Reviews

Getting positive customer reviews on Google is one of the best and most effective ways to improve your exposure and visibility online.

Search engines like Google are smart enough to know that if customers are responding positively to your business then, logically, your website should appear more prominently in search.

However, getting a customer review isn’t as easy as it could be, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (cringe) create a new account.

Today’s post is going to introduce you to a couple online tools that you can use to make it easier for you to get more Google reviews.

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New Email Scam in 2017 – And How to Spot It!

The other day I received a nervous call from one of my clients: “my email has been hacked“.

Apparently, someone had hacked into my client’s account and sent an email to the organization’s registrar requesting financial information. For context, my client is the president of the organization (keep reading to learn why this is important).

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New Internet Privacy Laws in America

Did you hear about the new internet privacy laws being passed in the US? And what does this mean for folks who host their website on American soil?

This week the House passed a bill that will undermine the Consumer Privacy laws established by the FCC late last year which requires Internet Service Providers (ISPs) like Comcast and AT&T to ask permission before collecting and selling customer information to third-parties.

With this new bill – which is expected to be signed by Trump – ISPs will no longer have to wait for permission from its users to use and sell your information to the highest bidder.

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Using the site: Operator on Google

As mentioned in my post Cashing-In on Long-Tail Keywords, I am going to share with you a simple little trick you can use to quickly identify if a particular keyword phrase exists on your website.

This is important if you want to rank for a keyword and need to see if your webpage contains it.

After learning this technique, you will be able to quickly find out if you are using the keywords that you’d like to be found on Google for.

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