Author: David Gaskin

David is the owner of Peak Websites, passionate about SEO and the Web, and fascinated by UX and Design in today's digital world.

‘Thin Content’ (and How to Spot It)

The following is a guest post. Learn about contributing to the blog.

The first year I had my website I hardly got any people contacting me.

After 1 year of writing good-quality content (2 if you count the 1st year I put it off) and doing some basic and advanced SEO on and off my site, I started to see an increase in the amount of traffic I’d get to my inbox.

From time to time, I get approached by entities looking to work together to get the word out about their products or ideas. This is all fine and dandy if both parties get something out of the deal but every once and a while you have to question whether the other person is holding up their side of the bargain.

I want to talk about a recent experience I had with someone wanting to contribute a post to my blog. The idea being that in exchange for a link from my website, a guest writer would contribute a useful article to my blog.

Continue reading “‘Thin Content’ (and How to Spot It)”

Content “Rules” for Social Media – Here’s Your List

The following is a guest post. Learn about contributing to the blog.

If you are a social media content manager, you understand the challenges of creating and producing quality content. You must know your audience intimately; you must communicate with that audience on its terms; you must entertain, educate and inspire; you must motivate followers to take action and to share.

It’s a tall order. But know this: you are up to this challenge, once you understand some very basic “rules” of social media content creation.

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The Top Local SEO Strategies in 2018

the most important local seo tips in 2018
by David Gaskin –

The world is getting smaller, especially online.

In fact, location is becoming so important that on many devices, you can’t turn device-location-awareness off!

It’s no secret that AI in search and Voice-Assisted technologies are becoming a mainstay in the digital era but what does this mean for local SEO today? And how can local businesses succeed while the landscape continues to shift under our feet?

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Lighthouse Wealth Management

Screenshot of Lighthouse Wealth Management website
by David Gaskin –

Screenshot of Lighthouse Wealth Management websiteLighthouse Wealth Management wanted to express their message and values clearly and simply. With function and simplicity in mind, Peak Websites helped to create a functional and beautiful website that’s easy to navigate and to find what you’re looking for, including a special section to calculate certain financial equations.

Visit Lighthouse Wealth Management

The New Generation of Mobile Apps

The New Generation of Mobile Apps: How PWAs marry the best of Native Apps with the best of the Web.
by David Gaskin –

PWAs marry the best of Native Apps with the best of the Web

The Web is changing all the time. Though mostly imperceivable to everyday internet users, behind the scenes, the way the Web works is progressing: new technologies are emerging, promising to make the Web faster, more secure, and more performant.

We already know the impact that a poor user experience has; one of the goals of the web is to make the experience better, from a quality and performance point of view, forming a frictionless interaction for casual browsers and consumers alike.

On the frontlines of these technological advancements are the web browsers themselves. Made for everyday people yet built with web developers in mind, there are five main browsers in contention today: Chrome, Firefox, Safari, Internet Explorer’s Edge, and Opera. These browsers are the primary tools we use, whether on desktop or mobile, to get what we want out of the Web.

As the demands of internet users continue to unfold, browsers must adapt to these new requirements to remain competitive. Technology is evolving on a global scale and the humble Web browser must remain in lock-step, paving the way for growth and defending their right to exist. And they are doing just that.

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How to Save Time Working on a Content Marketing Strategy

The following is a guest post. Learn about contributing to the blog.

If you’ve spent any time working on a content marketing strategy for your business, you’ll know just how powerful it can be to push out material that’s valuable and educates your readers.

The bad news, though, is that writing well-researched content that’s a cut above the rest takes time.

In today’s article, we’re going to show you just some of the ways that you can save time when working on new blog posts for your website.

And let’s face it – we could all do with some more time to work on other marketing tasks, or just to take a break from our business for an hour!

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The Good Neighbor Linkbuilding Technique [STEP by STEP]

The Good Neighbor Linkbuilding Technique
by David Gaskin –

Rarely do SEOs jump at the chance to link-build. Afterall, link building is often time-consuming and labor-intensive.

You’ve gotta dig around the internet, find articles that make sense to link from, then convince the person on the other end to grant you a link, if they even open your email at all. Hard to feel motivated about that!

But one thing’s for sure: backlinks have a serious impact on your SEO! In fact, if you haven’t heard already, Google flat came out and said it, links are the #1 ranking factor.

Although many of us hate doing it, link building must be done.

In my pursuit to make link building easier and more reliable, I’ve put together a link building technique that I think makes link building more sure-fire and less painful to do.

I call it the Good Neighbor Linkbuilding Technique and in this post, I’m going to walk you through the whole thing, step by step.

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