Author: David Gaskin

David is the owner of Peak Websites, passionate about SEO and the Web, and fascinated by UX and Design in today's digital world.

Should I Build My Own Website?

Tuesday March 19, 2019 - David Gaskin

Now more than ever are people starting businesses online. It’s a super-connected world and if you have a business, you need an online presence, even if that’s simply having a few social media profiles.

Other businesses require a website that is a starting point for doing business online.

The website needs to be able to display products and services, market to and engage with customers, receive payments online, and everything else in between. On top of that, the website needs to keep pace with the evolving needs of the business in a competitive and constantly shifting landscape.

It’s easier than ever to get online today, with more tools then you can even imagine but does more choice really make it easier to get started building your own website?

If you’re a business owner and not a web developer or online marketer, and don’t have years to invest in learning all this “stuff”, are you really better off building your own website?

Continue reading “Should I Build My Own Website?”

Content “Rules” for Social Media – Here’s Your List

Tuesday September 18, 2018 - Guest Post

If you are a social media content manager, you understand the challenges of creating and producing quality content. You must know your audience intimately; you must communicate with that audience on its terms; you must entertain, educate and inspire; you must motivate followers to take action and to share.

It’s a tall order. But know this: you are up to this challenge, once you understand some very basic “rules” of social media content creation.

Continue reading “Content “Rules” for Social Media – Here’s Your List”

The Top Local SEO Strategies in 2018

Wednesday August 22, 2018 - David Gaskin
the most important local seo tips in 2018

The world is getting smaller, especially online.

In fact, location is becoming so important that on many devices, you can’t turn device-location-awareness off!

It’s no secret that AI in search and Voice-Assisted technologies are becoming a mainstay in the digital era but what does this mean for local SEO today? And how can local businesses succeed while the landscape continues to shift under our feet?

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Lighthouse Wealth Management

Sunday May 27, 2018 - David Gaskin
Screenshot of Lighthouse Wealth Management website

Screenshot of Lighthouse Wealth Management websiteLighthouse Wealth Management wanted to express their message and values clearly and simply. With function and simplicity in mind, Peak Websites helped to create a functional and beautiful website that’s easy to navigate and to find what you’re looking for, including a special section to calculate certain financial equations.

Visit Lighthouse Wealth Management

The New Generation of Mobile Apps

Wednesday May 16, 2018 - David Gaskin
The New Generation of Mobile Apps: How PWAs marry the best of Native Apps with the best of the Web.

PWAs marry the best of Native Apps with the best of the Web

The Web is changing all the time. Though mostly imperceivable to everyday internet users, behind the scenes, the way the Web works is progressing: new technologies are emerging, promising to make the Web faster, more secure, and more performant.

We already know the impact that a poor user experience has; one of the goals of the web is to make the experience better, from a quality and performance point of view, forming a frictionless interaction for casual browsers and consumers alike.

On the frontlines of these technological advancements are the web browsers themselves. Made for everyday people yet built with web developers in mind, there are five main browsers in contention today: Chrome, Firefox, Safari, Internet Explorer’s Edge, and Opera. These browsers are the primary tools we use, whether on desktop or mobile, to get what we want out of the Web.

As the demands of internet users continue to unfold, browsers must adapt to these new requirements to remain competitive. Technology is evolving on a global scale and the humble Web browser must remain in lock-step, paving the way for growth and defending their right to exist. And they are doing just that.

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How to Save Time Working on a Content Marketing Strategy

Thursday May 3, 2018 - Guest Post

If you’ve spent any time working on a content marketing strategy for your business, you’ll know just how powerful it can be to push out material that’s valuable and educates your readers.

The bad news, though, is that writing well-researched content that’s a cut above the rest takes time.

In today’s article, we’re going to show you just some of the ways that you can save time when working on new blog posts for your website.

And let’s face it – we could all do with some more time to work on other marketing tasks, or just to take a break from our business for an hour!

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The Good Neighbor Linkbuilding Technique [STEP by STEP]

Sunday January 28, 2018 - David Gaskin
The Good Neighbor Linkbuilding Technique

Rarely do SEOs jump at the chance to link-build. Afterall, link building is often time-consuming and labor-intensive.

You’ve gotta dig around the internet, find articles that make sense to link from, then convince the person on the other end to grant you a link, if they even open your email at all. Hard to feel motivated about that!

But one thing’s for sure: backlinks have a serious impact on your SEO! In fact, if you haven’t heard already, Google flat came out and said it, links are the #1 ranking factor.

Although many of us hate doing it, link building must be done.

In my pursuit to make link building easier and more reliable, I’ve put together a link building technique that I think makes link building more sure-fire and less painful to do.

I call it the Good Neighbor Linkbuilding Technique and in this post, I’m going to walk you through the whole thing, step by step.

Continue reading “The Good Neighbor Linkbuilding Technique [STEP by STEP]”