The first year I had my website I hardly got any people contacting me.
After 1 year of writing good-quality content (2 if you count the 1st year I put it off) and doing some basic and advanced SEO on and off my site, I started to see an increase in the amount of traffic I’d get to my inbox.
From time to time, I get approached by entities looking to work together to get the word out about their products or ideas. This is all fine and dandy if both parties get something out of the deal but every once and a while you have to question whether the other person is holding up their side of the bargain.
I want to talk about a recent experience I had with someone wanting to contribute a post to my blog. The idea being that in exchange for a link from my website, a guest writer would contribute a useful article to my blog.
Continue reading “‘Thin Content’ (and How to Spot It)”
If you are a social media content manager, you understand the challenges of creating and producing quality content. You must know your audience intimately; you must communicate with that audience on its terms; you must entertain, educate and inspire; you must motivate followers to take action and to share.
It’s a tall order. But know this: you are up to this challenge, once you understand some very basic “rules” of social media content creation.
Continue reading “Content “Rules” for Social Media – Here’s Your List”
If you’ve spent any time working on a content marketing strategy for your business, you’ll know just how powerful it can be to push out material that’s valuable and educates your readers.
The bad news, though, is that writing well-researched content that’s a cut above the rest takes time.
In today’s article, we’re going to show you just some of the ways that you can save time when working on new blog posts for your website.
And let’s face it – we could all do with some more time to work on other marketing tasks, or just to take a break from our business for an hour!
Continue reading “How to Save Time Working on a Content Marketing Strategy”