Should I Build My Own Website?

Tuesday March 19, 2019 - David Gaskin

Now more than ever are people starting businesses online. It’s a super-connected world and if you have a business, you need an online presence, even if that’s simply having a few social media profiles.

Other businesses require a website that is a starting point for doing business online.

The website needs to be able to display products and services, market to and engage with customers, receive payments online, and everything else in between. On top of that, the website needs to keep pace with the evolving needs of the business in a competitive and constantly shifting landscape.

It’s easier than ever to get online today, with more tools then you can even imagine but does more choice really make it easier to get started building your own website?

If you’re a business owner and not a web developer or online marketer, and don’t have years to invest in learning all this “stuff”, are you really better off building your own website?

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The New Generation of Mobile Apps

Wednesday May 16, 2018 - David Gaskin
The New Generation of Mobile Apps: How PWAs marry the best of Native Apps with the best of the Web.

The Web is changing all the time. Though mostly imperceivable to everyday internet users, behind the scenes, the way the Web works is progressing: new technologies are emerging, promising to make the Web faster, more secure, and more performant.

We already know the impact that a poor user experience has; one of the goals of the web is to make the experience better, from a quality and performance point of view, forming a frictionless interaction for casual browsers and consumers alike.

On the frontlines of these technological advancements are the web browsers themselves. Made for everyday people yet built with web developers in mind, there are five main browsers in contention today: Chrome, Firefox, Safari, Internet Explorer’s Edge, and Opera. These browsers are the primary tools we use, whether on desktop or mobile, to get what we want out of the Web.

As the demands of internet users continue to unfold, browsers must adapt to these new requirements to remain competitive. Technology is evolving on a global scale and the humble Web browser must remain in lock-step, paving the way for growth and defending their right to exist. And they are doing just that.

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Why Content Is The Best SEO Strategy

Thursday January 11, 2018 - David Gaskin
My #1 SEO Tip for 2018

Everybody wants better SEO because better SEO means more visibility in search engines like Google and that means more visitors to your site and more growth for your business.

But SEO can be a long process as most results take time.

Wishing they had a way to skyrocket their results, SEO professionals all over the world are always looking for that one thing that can produce the greatest results in the shortest amount of time.

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SEO in 2018: Know the Trends and Stay Ahead of the Curve

Thursday November 23, 2017 - David Gaskin

2018 is rapidly approaching and, from what I can tell, things are about to change BIG TIME on the SEO front.

Today, I’m here to walk you through what’s making waves in the SEO world in 2018 as well as give you practical tips and techniques you can implement right away to make sure you stay ahead of the competition!

Here’s what we’re going to cover in this article:

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How to Get More Google Reviews

Thursday April 20, 2017 - David Gaskin
How to get more Google reviews

Getting positive customer reviews on Google is one of the best and most effective ways to improve your exposure and visibility online, especially when it comes to Local SEO.

Search engines like Google are smart enough to know that if customers are responding positively to your business then, logically, your website should appear more prominently in their search results.

However, getting a customer review isn’t as easy as it could be, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (cringe) create a new account!

In this post, I’m going to introduce you to a couple of online tools that can help to make getting more Google reviews a breeze!

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New Email Scam in 2017 – And How to Spot It!

Friday April 14, 2017 - David Gaskin

The other day I received a nervous call from one of my clients: “my email has been hacked“.

Apparently, someone had hacked into my client’s account and sent an email to the organization’s registrar requesting financial information. For context, my client is the president of the organization (keep reading to learn why this is important).

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New Internet Privacy Laws in America

Wednesday March 29, 2017 - David Gaskin

Did you hear about the new internet privacy laws being passed in the US? And what does this mean for folks who host their website on American soil?

This week the House passed a bill that will undermine the Consumer Privacy laws established by the FCC late last year which requires Internet Service Providers (ISPs) like Comcast and AT&T to ask permission before collecting and selling customer information to third-parties.

With this new bill – which is expected to be signed by Trump – ISPs will no longer have to wait for permission from its users to use and sell your information to the highest bidder.

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